His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. Former Dean of Rotterdam School of Management, Erasmus University. Now living in Boston and Maine, USA, and London. Other academic positions at Harvard, Georgetown, UCLA, Cambridge, London Business School. Former professor and Co-Director of the Centre on China Innovation at China Europe International Business School (CEIBS). George Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School, London.